Making AI readiness measurable.
- Brand & Product Design
- Web app
- Year: 2025
Pepped AI helps businesses and professionals find out how ready they are for AI, then shows them what to do next. Users pick how deep they want to go, answer plain-language questions about strategy, skills, technology and culture, and get a personalised readiness dashboard with recommendations that update as they make progress.
Project facts
- Role
- Brand & Product Designer
- Client
- Pepped AI
- Location
- Nigeria/Global
- Timeline
- Contract
Problem*
Most companies know AI matters but can’t say where they stand. Readiness touches budget, talent, data security, governance and leadership buy-in, and the few assessments that exist are long, jargon-heavy and end in a PDF nobody opens again. Busy leaders won’t sit through 60 expert questions; experts don’t trust a five-question quiz. Pepped AI needed an assessment that worked for both, and a dashboard that turned the answers into action, not a report.
My Approach*
1. Let the user set the depth.
No single questionnaire fits a startup founder and an enterprise CTO. I designed the assessment in three tiers: Simplified (five yes/no questions for a quick read), Detailed (profile, skills, learning preferences and goals) and Expert (strategy, technology and data, governance, culture and talent).
The same structure serves two audiences, businesses and career professionals, with each question rewritten in everyday language and a real example beside the scales. Users choose their context and depth up front, so the experience feels made for them before the first question.
2. Make a long assessment feel short.
Even the Expert tier had to be finishable in one sitting. Questions are grouped by theme with a progress bar for each, one idea per screen, and answers save as users go, so nothing is lost if they step away.
Required questions are flagged early rather than on a final error page, and the flow works the same on mobile as on desktop. The goal was simple: the thought goes into the answer, never into the interface.
3. End with a dashboard, not a report.
Every answer maps to a readiness dimension on the dashboard: Strategy, Technology, Talent, Culture, Governance. Low scores come with a specific next step, such as a training path or an infrastructure recommendation, and the scores update as users complete actions. Reminders prompt a reassessment months later, so readiness becomes something to track over time.
I paired the product with a brand system, a bold purple-and-blue identity with a flexible logo mark, applied across the website, product and brand guidelines.
Results*
I delivered Pepped AI’s brand identity, marketing website and the full MVP product design: the three-tier assessment for both audiences, the readiness dashboard and the user journey from sign-up to reassessment. The MVP was built and launched internally. Public release is pending while engineering and compliance work is completed, and the brand and product foundation I designed is the one the platform is launching on. (The admin area was scoped but not completed within my engagement.)