Crypto to Naira, made for everyday life.
- Product Design
- Mobile app
- Year: 2025
GreatIBY is a Nigerian crypto wallet and payments app. Users hold BTC and USDT, swap to Naira in seconds, send money to any Nigerian bank, pay for airtime, data, electricity and cable TV, and spend with a virtual card, all from one app, with KYC built in to keep it compliant.
Project facts
- Role
- Product Designer
- Client
- GreatIBY (via Duke Web Tech)
- Location
- Nigeria
- Timeline
- Contract
Problem*
Millions of Nigerians earn, save or get paid in crypto, but spending it is a chore. Converting to Naira usually means a P2P trade with a stranger, a wait, and a bank transfer before the electricity bill can be paid. Each step adds fees, risk and friction. GreatIBY needed an app that closed that gap: crypto in, Naira out, bills paid, without the user ever feeling like they were trading.
My Approach*
1. Design for the spend, not the trade.
Most crypto apps are built around charts and order books. GreatIBY’s users just want to turn value into something useful. I put the everyday actions front and centre: Send, Swap, Pay bills and Card sit one tap from the home screen, with balances shown in both crypto and Naira so the user always knows what they can spend.
The swap flow reads like a currency converter, not an exchange: pick the direction, enter an amount, see the exact Naira you’ll receive, confirm.
2. Make compliance feel like progress.
KYC is where fintech apps lose people. GreatIBY uses tiered verification, from email-only for small bill payments up to BVN, ID and face verification for high-value trades. I designed it as a ladder users climb when they need to, not a wall at sign-up.
Each tier shows its limits and exactly what unlocks the next one, and the ID and selfie capture is guided step by step. Users start doing useful things in minutes and verify further only when their needs grow.
3. Build trust into every transfer.
Moving money has to feel safe without feeling slow. Bank transfers, crypto sends and withdrawals confirm with a transaction PIN, two-factor authentication and OTP, each presented as a quick, clear step rather than a hurdle.
Receipts, transaction history and status notifications close the loop, so users never wonder where their money is. The same patterns carry across the utilities flows, so paying for data feels as familiar as sending to a bank.
Results*
I designed the complete GreatIBY mobile app, over 150 screens across onboarding, tiered KYC, wallet, swap, send and receive, bill payments, virtual cards and account security. The product launched on the App Store and Google Play. GreatIBY now reports more than 50,000 active users, over $2M in total payouts and 99.9% uptime, and in 2026 announced Nigerian artist Zlatan Ibile as an official partner, bringing one of the country’s biggest cultural voices to the brand.